HOW WE BECAME
Our Story
SALT is a global marketing consultancy and B2B strategy agency with hubs in London, Dubai and New York. We specialise in Technology, SaaS and PropTech, helping ambitious brands cut through the noise and scale with clarity. Founded by Abigail Roberts, who brings over 20 years of experience in luxury and tech marketing, operations and strategy
SALT blends creative thinking with a data-driven approach to deliver measurable results. We design strategies that not only look good but work seamlessly, empowering businesses to stand out, grow and win in competitive markets.
what we do
Services
STRATEGY
Strategy is where everything begins. We blend 20+ years of industry experience with deep sector knowledge to design marketing plans that are bold, creative, and commercially sound ensuring every move is aligned to your growth ambitions.
PIPELINE
At SALT, building a pipeline means more than just lead generation. We connect data, content, and channels into a seamless flow that moves prospects from awareness to conversion, creating a steady stream of qualified opportunities for your business.
CAMPAIGNS
We believe every campaign is built on insight. We use live dashboards and the latest AI-powered tools to deliver best-in-class analytics and reporting, giving clients real-time visibility into performance and the clarity to make smarter, faster decisions.
INDUSTRY
Our Partners
We believe that collaboration drives innovation. That's why we've teamed up with some of the most influential names in the industry, including Google and Canva, to bring you unparalleled solutions and services. Our partnerships are designed to leverage the best technologies and creative tools available, ensuring that you have the resources you need to succeed.
simply
Salt In Numbers
20years
20+ years marketing experience across tech, SaaS, and luxury sectors
5plus
5+ global brands worked with including IBM, Google & Salesforce
500%ROI
5:1average return on investment from campaigns we manage
95%
95% repeat client rate – once businesses plug us in, they stay.